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THAT TIME WE BECAME 'THE VOLKANOVSKI HOTEL'

For the uninitiated, Alex Volkanovski is the current UFC World Featherweight Champion, who proudly hails from our home, the Illawarra.  Beyond being simply a divisional champion, he currently sits 3rd in the Pound for Pound rankings of the UFC and in the coming years, is poised to take the throne as the best UFC fighter of all time.  Yep, we're calling it.

In 2020, we started a petition (of sorts) in the attempt to strong-arm the City of Wollongong to build the champ a life-sized Christ the Redeemer adaptation.  This was the sit atop Mount Keira, arms spread, as the Volk thoughtfully watched over the Illawarra.  Although over 4,000 legends jumped on board this lunacy, it sadly didn't happen.  So we decided to take matters into our own hands to honour this humble local champion, who is putting our region on the map, globally.

Like any brand, a name is just an arrangement of letters.  It's what's behind it that makes the magic.  After close to 3 years of putting our heart and soul into bringing life to 'The Illawarra' brand, the decision to change it up, albeit temporarily, was not something we took lightly.  After all, the driving force behind our renovation, and how we conducted the hotel thereafter, was built around honouring the past.  That being said, the opportunity to show an unprecedented level of support to this local champion, as well as raise money for a kids charity, and in the process, support the great local producers of our region, made the prospect bloody exciting.  And so, we made the decision to change The Illawarra Hotel to The Volkanovski Hotel.

What followed exceeded our wildest imagination...


 

ESPN JUMPED ON BOARD

All Videos
The Volkanovski Hotel 1
13:51
Play Video
The Volkanovski Hotel 2
00:36
Play Video
The Volkanoski Hotel
20:12
Play Video

NEWS OUTLETS JUMPED ONBOARD

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WE EVEN MADE THE TV

FAMILY AND FRIENDS WATCHED THE SHOW

AND IN THE END, WE COULD
SPOIL OUR FRIENDS AT KIDSWISH

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THANK YOU, SERIOUSLY
 

"Getting a pub named after you is Australia's version of Knighthood" - ESPN

"This 6-week collaboration was nothing short of incredible. It was an honour to don the Volk's name and represent the love our community has for this incredible athlete, and bloke.

Sincerely, THANK YOU ALEX. Your name is your brand, your livelihood. For you to entrust us with it wasn't a decision you and your team took lightly. We will forever be grateful for this opportunity to stand behind you and showcase this humble pub, its people and our wonderful community to the world.

You are a true champion of the people!

Stand by, we have more lunacy to come as we find new and exciting ways to support our local legends.  Spoiler alert though, this will be the one and only time we ever do a name change."

- Ryan & Nikki Aitchison - The Publicans